Better Proposals alternative that writes the proposal from your brief

Better Proposals has one of the lowest entry prices in the category, and many freelancers start there for good reason. The search for an alternative usually begins when the business grows past one person or past ten proposals a month.

Its public pricing page lists Starter at $13 per user per month billed annually or $19 monthly, with 10 sends a month. Premium is $21 annually or $29 monthly with 50 sends a month, and Enterprise is $42 annually or $49 monthly with unlimited sending. CRM integrations, Zapier and the API start on Premium, and the Nudge follow-up add-on costs another $10 per user per month.

The send cap is the first thing people hit. A consultant who quotes three or four deals a week runs past 10 sends in the first half of the month, and a small agency on Premium can reach 50 sends when every revision counts as a new send.

The second reason is writing time. Better Proposals gives you good looking templates, but someone still writes the executive summary, the scope and the pricing for each client. That writing is the two or three hours per proposal most teams want back.

We would rather you pick the right tool once, so here is where Better Proposals does well.

• A low price for a solo user who writes their own proposals and sends fewer than 10 a month.
• Payments inside the proposal through Stripe, GoCardless and PayPal on every plan, so a client can pay a deposit when they sign.
• A large template library for freelancers, creative studios and service businesses.
• E-signature on every plan.
• An MCP server for AI tools on Premium and Enterprise, if your team already drafts in an outside AI assistant.

If you send a handful of proposals a month, collect deposits at signing and like writing each one yourself, Better Proposals Starter is hard to beat on cost.

ProposalCreation starts from what you know about the deal, not from an empty template.

• A complete first draft from a brief, discovery call notes or a pasted RFP: cover page, executive summary, goals, scope, deliverables, timeline, pricing table, terms, next steps and signature block.
• AI drafting built into every plan, from Starter at $24 a month billed annually.
• Unlimited sending of the proposals you create on every plan, so revisions and resends never count against a cap.
• Your style on every draft: logo, brand colors, fonts, voice notes and two or three past proposals you upload once.
• A shared content library and price catalog from Growth, so every rep quotes the same numbers and approved wording.
• Seats included in the plan price: 1 on Starter, 5 on Growth, 15 on Business and 50 on Enterprise.
• RFP import with answer drafting on Business and Enterprise.

Choose Better Proposals if you work alone, send fewer than 10 proposals a month, write them yourself and want clients to pay a deposit inside the proposal. Choose ProposalCreation if the time goes into writing, your team is growing past one or two people, or the send cap keeps getting in the way.

• You send more than 10 proposals a month, counting revisions.
• Each new proposal starts by copying the last one and rewriting the summary and scope.
• Your team is 3 to 15 people and per user pricing keeps climbing with every hire.
• You want HubSpot, Pipedrive or Salesforce sync without moving to a higher tier for every seat.
• You answer RFPs or vendor questionnaires and want answers drafted from content you already own.